Anum H
The star rating is a representation of the overall rating, calculated as the mean of the client satisfaction rating, the average client interview rating, and internal interview scores.
The client satisfaction rating is the weighted average of client ratings, with weights based on reviewed work hours. When no client rating exists, the approval fraction (approved vs. reviewed work hours) determines it.
If the client satisfaction rating exceeds the overall rating, it becomes the star rating. In the absence of client ratings, if the average client interview rating is higher than the overall rating, it becomes the star rating. If no data is available, the star rating defaults to the internal interview score.
The client satisfaction rating is the weighted average of client ratings, with weights based on reviewed work hours. When no client rating exists, the approval fraction (approved vs. reviewed work hours) determines it.
If the client satisfaction rating exceeds the overall rating, it becomes the star rating. In the absence of client ratings, if the average client interview rating is higher than the overall rating, it becomes the star rating. If no data is available, the star rating defaults to the internal interview score.
Product and UI/UX Designer Preferred Title
$35.00 /hr $ 60.0K /yr Hourly Rate and Yearly Salary
Overview
Basic Summary
LD Talent History - Worksession Approval 100.0%
- Average Count of Messages/Day 0.6
- Project Completion Rate 2/4
- Interview Acceptance Rate 4/6
- Timezone Overlap 19h PST, 27h UTC
- Earned Hours 38.50
- Software Engineering Process 4.0/5
- Design Practice 3.0/5
- Design Theory 3.0/5
- Technical Strength 5.0/5
- System Design 3.0/5
- Productivity and Responsiveness 3.0/5
- Teamwork 4.0/5
- Agile Development Process 3.0/5
- Intellectual Merit 5.0/5
- English Communication 5.0/5
- Documentation 3.0/5
- Desktop Mac
- Phone iPhone
- Tablet iPad
- Member Since Sep 21, 2021
- Profile Last Updated Dec 04, 2023
- Last Activity June 21, 2025, 9:49 a.m. UTC
- Location Pakistan
Profile Summary
Hey there! I'm Anum, a Product Designer with an eye for detail and a deep sense of empathy, committed to crafting meaningful and inclusive experiences. I've successfully led 15+ design and SaaS projects with cross-functional teams in sectors of FinTech, eCommerce, EdTech, Employment Platforms, Assistive Tech, and Social Impact. I have also offered mentorship and product design consultancy to ventures.
Skills
Total Experience: 7 years
UX Research (7E, 7Y, 2C)
7 experiences, across 7 years, with 2 coursesUX Design (8E, 7Y, 2C)
8 experiences, across 7 years, with 2 coursesUI Design (7E, 6Y, 2C)
7 experiences, across 6 years, with 2 coursesDesign Research (2Y)
2 years of experienceProduct Management (2Y)
2 years of experienceAdobe XD (3E, 3Y)
3 experiences, across 3 yearsAdobe Illustrator (2E, 3Y)
2 experiences, across 3 yearsInteraction Design (2Y, 1C)
2 years of experience, with 1 course
Weekly Availability
Timezone Overlap with 06 - 21 per Week: 19h PST, 27h UTC
Day
Sunday
Friday
Saturday
UTC
09 - 21
18 - 21
09 - 21
PST
02 - 14
11 - 14
02 - 14
Vetting
- Interview Data
- Software Engineering Process
- Design Practice
- Design Theory
- Technical Strength
- System Design
- Productivity and Responsiveness
- Teamwork
- Agile Development Process
- Intellectual Merit
- English Communication
- Documentation
- Code Quality
- Code Readability
Experience
Senior Product Consultant
Contract
May 2023 - Present
MaltSeven Company
Technology Industry
Project: Establishing an instant digital payment system in Rwanda
- The goal was to establish an instant digital payment system in Rwanda in collaboration with RSwitch. I provided UI and UX design consultancy to the firm.
- As part of UX Research, I conducted UX Research to understand customer behaviour with digital financial services in Rwanda, understanding design landscape and digital app usage and patterns.
- I also conducted competitor analysis, studying financial services across the globe in order to set standards.
- As part of UX Design I redesigned and restructured the USSD flow for eKash (instant payment system in Rwanda). This involved ideating on the fastest, more efficient way to make a payment using USSD.
Senior Product Design Consultant
Contract
Mar 2022 - Mar 2023
Taraki Company
Technology Industry
Project: Restructured and Redesigned a Job Hunting Platform
- I led the UI/UX revamp of 2 products (job finding mobile application and job posting portal) guided by deep understanding of end user needs (Design Research).
- As part of Product Management, I led impactful design-led workshops, set up design processes, reviewed weekly PRDs and utilized Mixpanel to make insights-driven design decisions.
- As part of UX Design, I led UX Strategy session with product teams, analyzed users pain points, ideated for the most viable and feasible solutions, did wireframing and formed information architecture.
- As part of UI Design, I designed the company's design system on Figma and completely redesigned the mobile application and web portal.
- I conducted A/B Testing of the design to validate them, ensuring the most suitable solutions for users are implemented.
Creative Director
Employment
Jan 2021 - Aug 2021
LUMS Company
Education Industry
Project: Foundry - Building a Design & Data Center for Creatives
- I started a Design and Data Initiative to help students develop their creative abilities in the field of design and data. I went from UX Research all the way to launching and managing the program.
- As part of UX Research, I conducted user interviews and an in-depth competitor analysis. After drawing insights, I conducted an ideation session with the team in which we brainstormed for ideas.
- UX Design involved creating an optimal site-map, information architecture and content structure for the center's digital presence (website, social media presence).
- I gave the center a brand identity as part of Branding. I created a moodboard, designed a logo, typographic system, art style (icons and illustrations), photography and the brand language.
- As part of UI Design, I led the design of 30+ unique, interactive and responsive high fidelity prototypes on Figma with pixel-perfect details for the development team.
UX Designer
Contract
Jan 2020 - Mar 2020
Slick Packages Company
Ecommerce Industry
Project: UI/UX Design and Branding of an Product-Listing Website
- I worked on Branding which included creating the company's Brand Identity (logo, colors, typography, icons and illustration styles, brand guide) after conducting interviews and gathering requirements.
- As part of UX Research I conducted desk research and a competitor analysis to propose an ideal site-map and information architecture for the website.
- Most of my work involved UX Design in which I designed low fidelity prototypes of the website (on paper) and wireframes on Adobe XD.
- UI Design involved converting wireframes into high fidelity prototypes on Adobe XD. I created a Design System and designed a stunning and unique interface for the website.
- I provided the developer with a pixel-perfect design and all assets neatly organized in seperate folders - this included prototypes (all screens, loading screen, empty states), icons, illustrations.
Lead UX Designer
Employment
Dec 2019 - Mar 2020
LUMS Company
Education Industry
Project: Language Learning Mobile Application for children with Dyslexia
- I conducted UX Research to design an Urdu learning app for children with Dyslexia. I led a team of 6 and conducted user research, identified users' pain points, designed personas and drew insights.
- As part of UX Design, I synthesized information through Affinity Mapping and ideated for solutions. After several iterations, I designed a curriculum for primary school going children with Dyslexia.
- UX Design also involved me designing a multi-tiered Game Architecture. I created a features list for an adaptive, research-driven and engaging adventure 2D game, following industry standards.
- As part of UI Design, Branding and Interaction Design I designed the game's interface on Adobe Illustrator. I created wireframes, tested them with users & designed high fidelity prototypes on Adobe XD
- I led a team consisting of researchers, voice artists and developers to get the app launch-ready. Currently the app's alpha testing is being conducted before publishing it on Play Store.
UI UX Designer
Contract
Dec 2018 - Mar 2019
LUMS Company
Healthcare Industry
Project: Autism Assisted - An Assistive Web Portal
- I conducted extensive UX Research to understand the subject, study users and local needs. The output was a Design Brief useful for the team to refer to throughout the project.
- As part of UX Design I designed user personas and user journey maps to empathize with users and understand their needs. I also designed a contextual site map of the portal.
- I worked on UI Design by designing high fidelity prototypes of the interface on Adobe XD. Branding included designing a suitable typographic system, color scheme and art style.
- I also designed brand assets to be used on the website as well as social media, keeping in mind the expectations, needs and wants of the target audience.
LD Experience
Client Projects
UI UX Designer
Contract
Feb 2022 - May 2023
LD Talent Client's Company/Project
- I restructured and redesigned the Job Interview Acceptance experience. As part of UX Research, I analyzed end-user feedback and designed accordingly.
- As part of UX Design, I created a design brief, created a knowledge map based on requirements, addition of new features and user feedback on Figjam and conducted ideation.
- As part of UI Design, I converted wireframes to high fidelity prototypes / mockups closely following LD Talent's brand guide and design system.
- The new experience aimed to make it easier for talent to accept/reject interviews, view details with clear actions, providing feedback to users at every stage, visually appealing and more consistent.
Completed a very comprehensive heuristic evaluation and was responsive throughout.
UI UX Designer
Contract
Feb 2022 - May 2022
Afiya Health Client's Company/Project
Healthcare Industry
Project: AfiyaHealth
- Conducted kickoff meetings, understood client requirements, created a design brief (part of UX Design) and a structured plan to move forward with designing a website on Typedream.
- Created a basic Brand for Afiya Health - colors, typography, art style, icons and illustrations on Adobe Illustrator. Created a plan and timeline for branding activities.
- Understood how Typedream works and created templates on Figma as part of UI Design.
- Recreated UI on Typedream and published the website.
- Had discussions with the client on user research and synthesised user feedback to extract insights (UX Research).
Great work
Video Projects
How to implement django-tenant-schemas with a fixed URL
Sep 2020 - Jan 2022
Frontend Developer
Technology
- UX Research
- UX Design
- UI Design
- Design Research
- Product Management
- Adobe XD
- Adobe Illustrator
- Led user research for a new construction site documentation tool.
- Hosted workshops to synthesize user insights into design requirements.
- Designed 3D concepts and built prototypes to investigate new tool form factors.
- Researched existing digital solutions and prioritized key features for app release.
LD Ventures
Thea
Sep 2020 - Jan 2022
Frontend Developer
Technology
- UX Research
- UX Design
- UI Design
- Design Research
- Product Management
- Adobe XD
- Adobe Illustrator
- I used the Django Rest Framework to create a multi tenant API with the aid of the django-tenant-schemas package.
- I used the Postgres Database as the persistence layer and specifically the PostgreSQL Schemas to ensure that all tenants using the API had their data.
- I used the REST architecture in designing my API.
- Researched existing digital solutions and prioritized key features for app release.
Qualifications
Education
Lahore University of Management Sciences
Aug 2018 - May 2020
Masters in Computer Science (Computer Science)
Courses
Reviews
Client Project Reviews
AfiyaHealth
Great work
LD Talent
Completed a very comprehensive heuristic evaluation and was responsive throughout.