Green leaf

Anum H - UX Research developer
Member since:Sep 21, 2021
Profile last updated:Sep 12, 2022
Last activity:Jan. 9, 2023, 5:01 a.m. UTC
LD Interview score: 4.3 / 5
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Anum H

Hey there! I'm Anum, an ambitious UX designer with an eye for detail and commitment to follow best-practices. I'm well-versed in designing clean, compelling and accessible interfaces. Being a thorough researcher with a deep sense of empathy, I design meaningful and inclusive experiences. I'm a strong communicator, planner and task manager with experience in leading 5+ diverse teams in industrial and research projects.

Skills:    ·   ·   ·   ·   ·    · 
Weekly Availability: 27 hours
Sun09 - 2101 - 13
Fri18 - 2110 - 13
Sat09 - 2101 - 13

Hourly Rate:$50.00
Experience:4+ yrs
UX Research:3 yrs
UX Design:3 yrs
UI Design:3 yrs
Adobe XD:1 yrs
Adobe Illustrator:1 yrs
Engineer's Devices:
iPad, Android Tablet

LD Talent Work History

Average response time:
16.4 hours
Avg count of messages / Day:
Average client satisfaction:

Earned hours:
Worksession approval:
# Hires / # Interviews :
2 / 3


LUMS     Foundry - Building a Design & Data Center for Creatives     Creative Director     Employment
Jan 2021 - Present

  • I started a Design and Data Initiative to help students develop their creative abilities in the field of design and data. I went from UX Research all the way to launching and managing the program.
  • As part of UX Research, I conducted user interviews and an in-depth competitor analysis. After drawing insights, I conducted an ideation session with the team in which we brainstormed for ideas.
  • UX Design involved creating an optimal site-map, information architecture and content structure for the center's digital presence (website, social media presence).
  • I gave the center a brand identity as part of Branding. I created a moodboard, designed a logo, typographic system, art style (icons and illustrations), photography and the brand language.
  • As part of UI Design, I led the design of 30+ unique, interactive and responsive high fidelity prototypes on Figma with pixel-perfect details for the development team.

Skills used: UX Research, UI Design, UX Design

Link to the project:
Afiya Health     AfiyaHealth     UI UX Designer     Contract
Feb 2022 - May 2022

  • Conducted kickoff meetings, understood client requirements, created a design brief (part of UX Design) and a structured plan to move forward with designing a website on Typedream.
  • Created a basic Brand for Afiya Health - colors, typography, art style, icons and illustrations on Adobe Illustrator. Created a plan and timeline for branding activities.
  • Understood how Typedream works and created templates on Figma as part of UI Design.
  • Recreated UI on Typedream and published the website.
  • Had discussions with the client on user research and synthesised user feedback to extract insights (UX Research).

Skills used: UX Research, Adobe Illustrator, UI Design, UX Design

Link to the project:
Slick Packages     UI/UX Design and Branding of an Product-Listing Website     UX Designer     Contract
Jan 2020 - Mar 2020

  • I worked on Branding which included creating the company's Brand Identity (logo, colors, typography, icons and illustration styles, brand guide) after conducting interviews and gathering requirements.
  • As part of UX Research I conducted desk research and a competitor analysis to propose an ideal site-map and information architecture for the website.
  • Most of my work involved UX Design in which I designed low fidelity prototypes of the website (on paper) and wireframes on Adobe XD.
  • UI Design involved converting wireframes into high fidelity prototypes on Adobe XD. I created a Design System and designed a stunning and unique interface for the website.
  • I provided the developer with a pixel-perfect design and all assets neatly organized in seperate folders - this included prototypes (all screens, loading screen, empty states), icons, illustrations.

Skills used: UX Research, Adobe XD, UI Design, UX Design

Link to the project:
LUMS     Language Learning Mobile Application for children with Dyslexia     Lead UX Designer     Employment
Dec 2019 - Mar 2020

  • I conducted UX Research to design an Urdu learning app for children with Dyslexia. I led a team of 6 and conducted user research, identified users' pain points, designed personas and drew insights.
  • As part of UX Design, I synthesized information through Affinity Mapping and ideated for solutions. After several iterations, I designed a curriculum for primary school going children with Dyslexia.
  • UX Design also involved me designing a multi-tiered Game Architecture. I created a features list for an adaptive, research-driven and engaging adventure 2D game, following industry standards.
  • As part of UI Design, Branding and Interaction Design I designed the game's interface on Adobe Illustrator. I created wireframes, tested them with users & designed high fidelity prototypes on Adobe XD
  • I led a team consisting of researchers, voice artists and developers to get the app launch-ready. Currently the app's alpha testing is being conducted before publishing it on Play Store.

Skills used: Interaction Design, Adobe Illustrator, UI Design, UX Design, UX Research, Adobe XD

Link to the project:
LUMS     Autism Assisted - An Assistive Web Portal     UI UX Designer     Contract
Dec 2018 - Mar 2019

  • I conducted extensive UX Research to understand the subject, study users and local needs. The output was a Design Brief useful for the team to refer to throughout the project.
  • As part of UX Design I designed user personas and user journey maps to empathize with users and understand their needs. I also designed a contextual site map of the portal.
  • I worked on UI Design by designing high fidelity prototypes of the interface on Adobe XD. Branding included designing a suitable typographic system, color scheme and art style.
  • I also designed brand assets to be used on the website as well as social media, keeping in mind the expectations, needs and wants of the target audience.

Skills used: UX Research, Adobe XD, UI Design, UX Design

Link to the project:


Lahore University of Management Sciences    Masters in Computer Science  (Computer Science)
Aug 2018 - May 2020


Human Computer Interaction    Lahore University of Management Sciences
Aug 2018 - Jan 2019
Skills learnt: UX Research, UI Design, Interaction Design, UX Design
Information Technology for Development (ICT4D)    Lahore University of Management Sciences
Jan 2020 - May 2020
Skills learnt: UX Research, UI Design, UX Design

Client Reviews

Great work
LD Talent:    
Completed a very comprehensive heuristic evaluation and was responsive throughout.