Anum H

• I started a Design and Data Initiative to help students develop their creative abilities in the field of design and data. I went from UX Research all the way to launching and managing the program.
• As part of UX Research, I conducted user interviews and an in-depth competitor analysis. After drawing insights, I conducted an ideation session with the team in which we brainstormed for ideas.
• UX Design involved creating an optimal site-map, information architecture and content structure for the center's digital presence (website, social media presence).
• I gave the center a brand identity as part of Branding. I created a moodboard, designed a logo, typographic system, art style (icons and illustrations), photography and the brand language.
• As part of UI Design, I led the design of 30+ unique, interactive and responsive high fidelity prototypes on Figma with pixel-perfect details for the development team.

Skills used: UI Design, UX Research, UX Design

Skills used: UX Research, UX Design, UI Design, Adobe XD, Adobe Illustrator

• I worked on Branding which included creating the company's Brand Identity (logo, colors, typography, icons and illustration styles, brand guide) after conducting interviews and gathering requirements.
• As part of UX Research I conducted desk research and a competitor analysis to propose an ideal site-map and information architecture for the website.
• Most of my work involved UX Design in which I designed low fidelity prototypes of the website (on paper) and wireframes on Adobe XD.
• UI Design involved converting wireframes into high fidelity prototypes on Adobe XD. I created a Design System and designed a stunning and unique interface for the website.
• I provided the developer with a pixel-perfect design and all assets neatly organized in seperate folders - this included prototypes (all screens, loading screen, empty states), icons, illustrations.

Skills used: UI Design, Adobe XD, UX Research, UX Design

• I conducted UX Research to design an Urdu learning app for children with Dyslexia. I led a team of 6 and conducted user research, identified users' pain points, designed personas and drew insights.
• As part of UX Design, I synthesized information through Affinity Mapping and ideated for solutions. After several iterations, I designed a curriculum for primary school going children with Dyslexia.
• UX Design also involved me designing a multi-tiered Game Architecture. I created a features list for an adaptive, research-driven and engaging adventure 2D game, following industry standards.
• As part of UI Design, Branding and Interaction Design I designed the game's interface on Adobe Illustrator. I created wireframes, tested them with users & designed high fidelity prototypes on Adobe XD
• I led a team consisting of researchers, voice artists and developers to get the app launch-ready. Currently the app's alpha testing is being conducted before publishing it on Play Store.

Skills used: Adobe Illustrator, UI Design, Adobe XD, UX Research, UX Design, Interaction Design

• I conducted extensive UX Research to understand the subject, study users and local needs. The output was a Design Brief useful for the team to refer to throughout the project.
• As part of UX Design I designed user personas and user journey maps to empathize with users and understand their needs. I also designed a contextual site map of the portal.
• I worked on UI Design by designing high fidelity prototypes of the interface on Adobe XD. Branding included designing a suitable typographic system, color scheme and art style.
• I also designed brand assets to be used on the website as well as social media, keeping in mind the expectations, needs and wants of the target audience.

Skills used: UI Design, Adobe XD, UX Research, UX Design